CPA 117 Extended Case Study

adam1234hk

原帖由 woodgateowen 于 2011-10-21 13:15 发表
yes....but for capabilities....without competitors' information for the comparation....how to apply the 3 tests.....

I think it is more easy to define/focus on key success factors of the industry rather than define strategic capacitiities since the case is not enough information being given.

[ 本帖最后由 adam1234hk 于 2011-10-21 15:53 编辑 ]

adam1234hk

Benefit :
1) India is one of the highest grow coffee consumption  country in Asia Pacific region.
2) Plan will serve as a hub for Asia -Pacific region
3) can socurce green coffee locally to minimise shipping costs.
4) Low labour cost in India comparing with Italy
Costs:
1) 20 Millions euros
2) labour skills in India is in doubt that may need a lot of resource for training staff
3) High tax rate ( 30% for domestic co ,40% foreign co)
4) Do india have a well established technological infrastuctures to support the high-tech,high capacity production plant
Can u guys suggest  more?

飘飘的家

原帖由 adam1234hk 于 2011-10-21 16:33 发表
Benefit :
1) India is one of the highest grow coffee consumption  country in Asia Pacific region.
2) Plan will serve as a hub for Asia -Pacific region
3) can socurce green coffee locally to minimise s ...

Not very sure if the below 2 contribute to as they apply to all the foreign investments and L should have had experience to handle them from its previous overseas market developments.
costs- accounting costs
       culture management

[ 本帖最后由 飘飘的家 于 2011-10-21 17:00 编辑 ]

tjjimmycy

any one has some idea about the mode of entry India Market?

adam1234hk

原帖由 tjjimmycy 于 2011-10-21 17:47 发表
any one has some idea about the mode of entry India Market?

I think either is wholly owned forign enterprises or investing in greenfield operations . Personally i prefer wholly owned forign enterprises.

飘飘的家

原帖由 mandymei 于 2011-10-17 10:12 发表
How you guys define the industry?
1. Global coffee industry
2. Global coffee Manufactory industry

I found it's bit hard to analysis 5 Forces whithout clearly define the industry.

very confused with this question as well.. if the industry should be narrowed down to coffee roasting industry? Then instant coffee will be another substitutes? Can any one help?

Milklatte

Have you complete the case analysis for case 1? I am query why the case provide some info related to manufacturer? Any idea!

yonei999

which entry in India are we talking about.  in 2007 -  the entry mode is acquiring an existing overseas business. in 2011 - Investing in Greenfields.

chun4u

原帖由 飘飘的家 于 2011-10-21 18:39 发表

very confused with this question as well.. if the industry should be narrowed down to coffee roasting industry? Then instant coffee will be another substitutes? Can any one help?

you shouldnt narrow down the industry. Note the Value chain provided in the case.

chun4u

Hi everyone, 我有很多的答案都是copy from case...... anyone can share how to answer those exam question? how long should we need to write or just reach the point will be fine?

kreuz777

for 5 forces, i made some, is that correct?
Buyer’s power (supermarket/foodservices sector): medium to high and increasing
*buyers have established their own coffee chains
Buyer’s buyer power (end consumer): high and increasing
*low switching costs; lots of choices...
Supplier’s power(broker/agent ): medium but increasing
* Re-emergence of smaller brokers to cater for the large manufactures.
Supplier’s supplier power(growers): N.A
Threats of rivalry: medium to high and increasing
*explosion in the number of small, regional roasters....
Threats of new entry: medium to high and decreasing
*Threats of substitutes: medium to high but decreasing
Eg: tea consumption has dropped

Milklatte

I am confusing regarding the supplier's power
As some of smaller broker moved into estate production, is it reduce the power of suppier? (Previously, the supplier industry is dominated by a few int'l brokers) Ref.P.2.44

maidywang

Anyone can contribute some thoughts on analysing stategic capabilities and Gap analysis? found little information on Lavazza's competitors

Beck

Building plant in India - green field. per P4.57, new company, new people, new plant and equipment.

yilush

may I know what's the threat and opportunity for L? Thanks a lot!!

Chchou

India - green field
US - joint venture

How do you classify them? Both Oyster?

adam1234hk

I am wondered what kind of relationship between Lavazza and Green Mountain?
1) Partnership (as the case mentioned it)
2) Joint ventures
3) Merger and acquisition ( Lavazza acquired a small shake in Green Mountain)
4) Others ( please explain)

What do u guys think about the cooperation with Green Mountain?

yonei999

yep, both are oysters given the long term significance component in both projects.

idlepoison

How about the mode of entry for the official coffee at Wimbledon?

adam1234hk

原帖由 idlepoison 于 2011-10-22 17:38 发表
How about the mode of entry for the official coffee at Wimbledon?

i think the official coffee at Wimbledon is a sponorship for Wimbledon tennis competition is a marketing event and  not related to mode of entry issue.

kreuz777

i think the case got some connection with CHAP6
Prob q about how to manage cultures;
both india and usa can be found in hofested's cultural dimensions...politics power etc

idlepoison

Thank you.

Do you think the official coffee at Wimbledon will be in Ansoff? Market development?

adam1234hk

原帖由 idlepoison 于 2011-10-22 17:48 发表
Thank you.

Do you think the official coffee at Wimbledon will be in Ansoff? Market development?

i think the official coffee at Wimbledon is a sponorship for Wimbledon tennis competition is a marketing event (promotion and marketing )

[ 本帖最后由 adam1234hk 于 2011-10-22 17:54 编辑 ]

adam1234hk

原帖由 kreuz777 于 2011-10-22 17:43 发表
i think the case got some connection with CHAP6
Prob q about how to manage cultures;
both india and usa can be found in hofested's cultural dimensions...politics power etc

Yes i think so . I have prepared it as well.

gerence

原帖由 yilush 于 2011-10-22 14:44 发表
may I know what's the threat and opportunity for L? Thanks a lot!!

For threats please refer to para.3 in page 10.

Opportunities could be the favourable societal trends (increased out-of-home consumption, high growth of consumption in emerging markets)

gerence

原帖由 yonei999 于 2011-10-22 15:22 发表
yep, both are oysters given the long term significance component in both projects.

but...Oysters are normally affiliated with "low likelihood of technical success", this is not likely to be the case of the India and GM cases...

We kinda reckon both projects are of high likelihood of success and will possible yield high reward.

How do you guys think? Thanks

schee

I also got the same view as you, these 2 projects are presumed to be successful as these will make India Lavazza's second largest market and the GM project to make L the second biggest player in the US market....

adaygmmm

For industry of Case 3, do you think it's worldwide coffee industry or worldwide roasted coffee munufacuring industry?

or any other ideas?

wellye

原帖由 adam1234hk 于 2011-10-22 15:20 发表
I am wondered what kind of relationship between Lavazza and Green Mountain?
1) Partnership (as the case mentioned it)
2) Joint ventures
3) Merger and acquisition ( Lavazza acquired a small shake in  ...

Partner ship in joint venture
if you read the book.

adam1234hk

原帖由 wellye 于 2011-10-22 20:57 发表

Partner ship in joint venture
if you read the book.

sorry i cannt find it. Can u tell me which page and which line? I mean which line mention "Joint Venture" two words