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read thru all above. below are my contribution.
1. SW generic strategy: differentiation
a. it's being different create higher margin, not the other way round.
b. SW constant growth thanks to being different
c. market expecting premium wine segment to continue expand/grow: opportunity to SW
d. Ferrari is focus, Benz is differentiation. SW is Benz here and determined to be premium/different. (^_^)
2.SW ansoff's priority: Market expansion first & penetrate (note: working capital might be issue)
a. limited growth in existing markets i.e. domestic &western, plus GFC & industry rationalization, means coy will eat or be eaten opportunity exist
b. SW need to survive first. As per case, repeatedly indicated export is the key success factor. asia posed as lucrative/attracting market.
c. penetrate US/UK further. as per case MR feasibility report shows positive growth is expected for pentration (us/uk direct sale) with limited investment, i.e. website & locate distributor. to me, it's less risky and moderate return return, i.e. only 8% in direct sale increase disregard traditional channel distribution erosion possibility.
c. exposure to india is great op to further expand SW distribution network and market, a feasibility test/research is recommended before investing heavily. because, other than demo graphic, lot of other things to be considered as per case. It's risky but might be worthy it. key S/H include Austrade.
strategic cap: (comments welcomed on this) strong relationship with grower: 3 Yes for SW.
value by customer: ppl buy stuff from coy has good PR. (as per oversub IPO)
better than competitor: never desert your friend
not easily to rep: i reckon not, because of 'a friend is in need a friend indeed.'
with good relationship, being only 20% self suf might be a good thing at this point of time as per case in my view because, 1. shift (may be use share) excessive pdtn risk to growers 2. access to real quality in time from real friend. SW is supposed to fully explore this capability in strategy building
latest dpmt
1. club - good, as above penatration
2. india - superb, grow and eat other to avoid be eaten, manage conflict and cultural difference, new info?
3. airline - risky, plastic might tarnish brand image even though it's evmt frenly. consumer perception on " remium" is impt. MR report is needed or consider subbrand for brand awareness enhancement sake only
4. stefano - riskier, it was a cash cow but now is a dog (sori 4 RSPCA ppl) - i would think it's a not-so-liked one in BCG matrix concept. it's best if SW only buy Gallant one product - unlikely (limited info on coy, i.e. no b/s p/l, S/H or strategy info given, hard to determine strategic mismatch or not)
can any one post some guessed "new info" threads?
can anyone tell me what figure analysis you used? i'm not really good at this...
 个人意见，如有雷同，纯属巧合 |
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口感一流--椰香芝士蛋糕 (2008-6-6) cctang 
楼主:yoursair
发表于 2009-10-20 23:13
i'm just going through chap 7 and see how story teller's approach are in answering the questions. 
