CPA 117 Extended Case Study

yonei999

原帖由 luby 于 2011-10-19 09:57 发表
Hi yonei999, I am still a little bit confusing it. Diversification moving into new products and new markets at the same time. Did you think US market is new for Lavazza? If it is , how would I explain ...

market could be geographic or customer based. So GM partnership is new product (coffee maker) and new market (purchasers of coffee machines). Previous U.S. could be only a geographic expansion of L's coffee business.

yonei999

Anyone, please feel free to contribute to the ideas of following subjects regarding CS 3:

Gap Analysis

Portfolio management

BSC

Risk assessment

mandymei

I do agree your point. i found three entry mode which are exporting, franchising and acquistion. Could you shed some light on the fourth mode? Thanks in advance...

yonei999

原帖由 mandymei 于 2011-10-19 10:49 发表
I do agree your point. i found three entry mode which are exporting, franchising and acquistion. Could you shed some light on the fourth mode? Thanks in advance...

and joint venture with GM

mandymei

RE: BSC:
Financial perspective-medium (Largest coffee roasters in the world with a turnover of over one billion euros per annum. and Efficiently distribution channel in order to generate revenue);
Customer perspective-strong performance (a lot can be addressed)
Internal business perspective-Medium (Constantly new products launch. the four La factories – Internal process???)
Learning and growth perspective—Company Value Strong performance (Initiate training centre to spread a coffee culture around the world. Agreement signed aimed at research and development activities; Employees keep learning new production techniques, trends in overseas regions.;)
Please let me know your thoughts.

mandymei

right, shouldn't forget about this mode. Thanks a lot!

yonei999

原帖由 mandymei 于 2011-10-19 10:56 发表
RE: BSC:
Financial perspective-medium (Largest coffee roasters in the world with a turnover of over one billion euros per annum. and Efficiently distribution channel in order to generate revenue);
Cus ...

Thanks. will look into this today. happy to discuss it further with you via email mail2michael1201@yahoo.com.au later

mandymei

Sure! I do like to discuss a few points with you further.
This is my email: dear_mandy@hotmail.com

lalaladog

How about wholly owned subsidiary across the world?

yonei999

原帖由 mandymei 于 2011-10-19 10:56 发表
RE: BSC:
Financial perspective-medium (Largest coffee roasters in the world with a turnover of over one billion euros per annum. and Efficiently distribution channel in order to generate revenue);
Cus ...

Internal business perspective (IMHO, high)

Production innovation and R&D (Constantly new products launch like you said + traing centres + Agreement signed between Lavazza and the Politecnico di Torino+Establishment of Laboratorio del caffè and heaps)

Conformity to E.S.E. (Easy Serving Espresso) standard and ISO 9003 accreditation

Control of distribution through warehouse and its logistics centres (India manufacturing base is a good example of cost control in distribution)

Sales penetration (successful marketing campaigns in decades, e.g. long-running TV advertisement that captured the attention of Italian consumers and has been used over the years as an effective vehicle for introducing consumers to its constant stream of new products)

There are heaps of other pts to mention...
...

mandymei

Very strong points, Yonei999! I'm impressed and convinced!

yonei999

原帖由 lalaladog 于 2011-10-19 11:22 发表
How about wholly owned subsidiary across the world?

the Indian M&A is more likely to be a test point. so Acquistion of an existing co. could be more accurate to address the point and plus cost benefit analysis in relation to that... just my 2 cents.

yonei999

原帖由 yonei999 于 2011-10-19 11:50 发表


the Indian M&A is more likely to be a test point. so Acquistion of an existing co. could be more accurate to address the point and plus cost benefit analysis in relation to that... just my 2 cents. ...

Strategic planning focuses more on future instead of past history...

Milklatte

I am confusing regarding the coffee machine, is it produce by lavazza ? If currently, lavazza has produce the coffee machine, lavazza jv with green to develop the new coffee is related to product development? Pls comment

宋不清

The customer of coffee makers are also the buyer of new coffee product in my view. But cannot simply say the customer of cafe in NY overlaps with customer of coffee machine/new coffee product.

L's previous business involves export and cafe in NY.
The new partnership with green mountain most possibly cover more areas than NY.
Can't conclude L has already had a retail business in US because US retail business is so big.

Ansoff matrix, anyway, is just a simple method to integrate product and market, and I think  we may draw different conclusions based on different arguments..

[ 本帖最后由 宋不清 于 2011-10-19 12:16 编辑 ]

yonei999

"The customer of coffee makers are also the buyer of new coffee product in my view. But cannot simply say the customer of cafe in NY overlaps with customer of coffee machine/new coffee product.

yes, that's one agruement pt of cost analysis.

"L's previous business involves export and cafe in NY.
The new partnership with green mountain most possibly cover more areas than NY.
Can't conclude L has already had a retail business in US because US retail business is so big."

Yes, you reinstated my pt.

siyuezhao

new products should included in learning and growth

pinky1030

a bit from mine regarding BSC:

Financial perspective - Strong ( turnover exceeded one billion per annum and established 11 subsidiaries worldwide.dominates in Italy with estimated 62% of sales, exports more than 38% of its production to over 90 countries)

Customer perspective - Medium performance (provides differentiated solutions to different nature of coffee markets based on culture and consumption traditions)

Internal business perspective - Strong (advanced, highly automated systems, launching different types of new coffee blends, high-tech factories, keeps controling over distribution)

Learning and growth perspective-Strong (E.S.E, center for coffee studies and research, signed agreement between itself and an engineering university, its first sustainability project)

siyuezhao

in the case, it just said it acquisition a small stake in Green Mountain Coffee Roster. this is acquistion right?
is there anythung about jointvneutre?

siyuezhao

godd analysis, i totally agree.

siyuezhao

do you know what;s the key success factors in the coffee industry?
Known KSF first, then apply three tests.

i couldd't find any information given inthe case.
do you think we need derived KSF from the case by ourself?

pinky1030

cheers. having the same thoughts with you to focus on GM partnership and Indian expansion. was wodering if inregration into expression shops will be tested?

In regards to highlights of M6, do  you reckon Kotter's 8s need to be addressed for above scenarios besides 7S?

for portfolio management, i believe it will be tested as pearl/oysters thing on page 5.10. i simply analyzed the reasons of high risk and high return for each.

thanks for the SWOT. about to take a look

mandymei

Thanks for your point!

yonei999

No, partnership with GM is joint venture or strategic alliance. (still pondering on which one to choose). Lavazza Barista is M&A.

mandymei

Hi Adam, there are a few KSF can be addressed from the Case, like Product development,Consistency of quality,Innovation, Effective marketing,Efficiently distribution networks and Sustainable advantages,

mandymei

Sorry, should reply to Adam regarding KSF.

yonei999

Kotter's 8s, not applicable. There is no mentioning about implementation of Strategy. 7S likely.

SnowJade

原帖由 luby 于 2011-10-19 09:57 发表
Hi yonei999, I am still a little bit confusing it. Diversification moving into new products and new markets at the same time. Did you think US market is new for Lavazza? If it is , how would I explain ...

I think the establishment of Confincredit, the financial company for foodservice outlets businesses could be thought as diversification.

siyuezhao

i am looking for the hints for gap annalys too

siyuezhao

But how do you this the KSP for the coffee industry