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2010 semester2 exam question
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这是我那年考的题目，当时想着以后朋友会有用，所以整理出来了。希望对大家有所帮助
multiple choice
first ten from book
the rest from case-chocolate case
question
case 1 Jeststar
1 TEMPLE: analyse 5 factors which afftected jestar historic growth
2 4 key cost--how to reduce the cost through alliance with airasia
case 2- new case-MYER (short)-entering into Dubai overseas market
1,what's myer's strategic objective
2, list 3 reason enter into Dubai
3, list 3 accounting challenges
case 3- chocolate
1, key success factor and it's competitive advantage
2, Rulmelt- feasibility
3, 7-S system and shared value |
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