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大家好,我参加过2011年SEMESTER 1 考试,一考完,就觉得自己考得不好,因为知道自己要重考。到家后,就把那些CASE问的题目写下来。希望对大家有帮助。我知道大家在努力地准备三个CASES,也希望我的贡献有大家有点思路。谢谢大家
CASE 1 ANZ EXPANSION TO CHINA MARKET
Q1,(12 MARKS) Evaluate ANZ expansion to China market (Remelt's)
External consistency
Internal consistency
Feasibility
Competitive Advantage
Q2, (6 MARKS) Advantage and risks with 2 entry modes
Wholly own subsidiaries
Joint venture
CASE 2 TRANSOFRMATION AT TELSTRA
Q3,What is the reason why 3 CEO still cannot achieve its goals? from CULTURE & TECHNIQUE factor to explain what resist employee to change?
Q4, Why is "urgency to change". From 4 Perspective
1,Competitive advantage, 2, financial position, 3, Technical change, 4 ??(I could not remember it)
CASE 3 THE AUSTRALIA TRAVEL AGENCY INDUSTRY
Q5 (12 MARKS)
Value proposition
3 strengths, 3 weaknesses for FLIGHT CENTRE LIMITED & WEBJECT
Q6 Why power to supplier is medium to high and increasing?
Q7, Evaluate the threat of new entrant? |
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