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Google+ could make Twitter the next Myspace [复制链接]

2010年度奖章获得者

发表于 2011-7-1 16:02 |显示全部楼层
此文章由 dalaohu 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 dalaohu 所有!转贴必须注明作者、出处和本声明,并保持内容完整



There are numerous comparisons between Google’s new Google+ social offering and Facebook, but most of them miss the mark. Google knows the social train has left the station and there is a very slim chance of catching up with Facebook’s 750 million active users. However, Twitter’s position as a broadcast platform for 21 million active publishers is a much more achievable goal for Google to reach.

There are two different types of social networks, private and public — each defined by its default privacy setting. Facebook is by default private and meant to connect actual friends. Twitter by default is public and anyone can follow anyone else. Google+ is decidedly in the Twitter camp — meaning you can follow anyone, including Google CEO Larry Page. Google+ lets you see Page’s posts and “like” his photos of kite surfing in Alaska. When posting on Google+, it forces users to select specific social circles they are posting to, which includes “everyone” as an option that mimics a Twitter-style broadcast. If not for the lawsuits and FTC settlement about Google Buzz automatically broadcasting posts, it is likely that Google+’s default setting would be pubic posts.

Although Twitter is growing (having just hit 200 million tweets a day), Twitter has left itself open to be displaced with a slow pace of adding features. Even newly returned founder Jack Dorsey has said that it was too difficult for “normal” people to use Twitter.

So, how can Google go after the 21 million people who are actively publishing on Twitter, and, more importantly, the few thousands that own the majority of Twitter followers? These types of posters are generally publishers, and Google’s core competence is serving publishers. Publishers pay a lot of attention to Google, from search engine optimization to increase the ranking on Google searches, search engine marketing keyword ads to drive traffic, and on-site advertising solutions ranging from AdSense to DoubleClick.

Publishers are interested in increasing their search rankings and improving their reach. Posting content to Google+1 increases search rankings. The black toolbar across the top of all Google services (other than YouTube), which integrates both Google+ and Google+ notifications, definitely provides reach and is now in front of as many user minutes as Facebook commands. Users commenting or liking on items from publishers will show up in their friends’ toolbars. Even if they only have a few friends, the overall traffic bump will be significant.

While Facebook is not sweating about Google+, the threat to Twitter is significant. Google has the opportunity to displace Twitter if it gets publishers and celebrities to encourage Google+ follows on their websites as well as pushing posts to the legions of Google users while they are in Search, Gmail and YouTube. Google was turned down when it tried to buy Twitter for $10 billion, and now it is going to try to replicate it. With Google+, the company actually has a shot.

http://venturebeat.com/2011/06/3 ... t+%28VentureBeat%29

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2010年度奖章获得者

发表于 2011-7-1 16:02 |显示全部楼层
此文章由 dalaohu 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 dalaohu 所有!转贴必须注明作者、出处和本声明,并保持内容完整
Or could it?

发表于 2011-7-1 16:08 |显示全部楼层
此文章由 bulaohu 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 bulaohu 所有!转贴必须注明作者、出处和本声明,并保持内容完整
It very well could...but who am I to predict future!

2010年度奖章获得者

发表于 2011-7-1 16:09 |显示全部楼层
此文章由 dalaohu 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 dalaohu 所有!转贴必须注明作者、出处和本声明,并保持内容完整
I thought Google Buzz was the shot at Twitter.

but who am I to judge google

发表于 2011-7-3 22:07 |显示全部楼层
此文章由 lingyang 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 lingyang 所有!转贴必须注明作者、出处和本声明,并保持内容完整
personally, i would prefer to use google+. SSO is very important which I think google did a very good job so far. Just hoping it is not another googlewave...

发表于 2011-7-3 22:38 |显示全部楼层
此文章由 bulaohu 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 bulaohu 所有!转贴必须注明作者、出处和本声明,并保持内容完整
原帖由 lingyang 于 2011-7-3 21:07 发表
personally, i would prefer to use google+. SSO is very important which I think google did a very good job so far. Just hoping it is not another googlewave...


已经有不少人指出,Google+相对于FB最大的优势在于跟Google的全套服务整合了在一起,用户第一不用再登录一次,第二所有你生活中electronically接触到的人基本上都已经在那里了。
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发表于 2011-7-3 22:39 |显示全部楼层
此文章由 bulaohu 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 bulaohu 所有!转贴必须注明作者、出处和本声明,并保持内容完整
原帖由 dalaohu 于 2011-7-1 15:09 发表
I thought Google Buzz was the shot at Twitter.

but who am I to judge google


Twitter的麻烦早就很大很大了,他们自己也知道。他们的founder之一最近就很明白地对媒体说,twitter太难用,一般用户搞不清楚所以几分钟就会放弃

发表于 2011-7-3 23:07 |显示全部楼层

回复 bulaohu 7# 帖子

此文章由 lingyang 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 lingyang 所有!转贴必须注明作者、出处和本声明,并保持内容完整
我倒现在都不是很会用twitter.... 很久前注册的刚开始还接收到好多色情的东西, 后来都慢慢给twitter封了..

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